The Federal Financial Institutions Examination Council (FFIEC) held a teleconference on Dec. 19 to discuss its Social Media: Consumer Compliance Risk Management Guidance, which was effective beginning Dec. 11. This article will summarize the teleconference.
The use of social media for marketing presents an exciting opportunity for the mortgage industry. It is cost-effective, immediate and targeted. It provides the loan officer and the company the ability for creativity and individuality. All types of businesses are now using social media, and its expansion is exponential.Click to continue